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Terms of Service

Terms of Service


This website is operated by Vivalis Beauty Ltd. Throughout the site, the terms “we”, “us” and “our” refer to Below the Belt Grooming. We offer this website to you, the user, on the condition that you accept all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following:

(“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced here and/or available by hyperlink. These Terms of Service apply to all users of the site, including browsers, vendors, customers, merchants, and/or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store will also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, (18 or over, usually) and you have given us your consent to allow any of your minor dependents to use this site. You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of our Services

Information collected automatically

We use cookies and tracking technologies to obtain Personal Data when your web browser accesses our websites or advertisements and other content served on our behalf on other websites. We may collect your IP address, device ID, location data, computer and connection information such as browser type and version, time zone setting, browser plug-in types and versions, operating systems and purchase history.

We also use profiling techniques to collect information about how you use our sites and what pages you have visited. Profiling is an automated process that enables us to use your Personal Data to build a profile about you. This is one of the tools we use to analyse your online activities including surfing, searching and buying behavior. We may also analyse your participation in surveys, email preferences and activity on social medial channels. This helps us ensure that we deliver relevant content to you and to better understand what is of genuine interest to you.’

Personal Data from other sources

We collect personal data from other sources including third-party platforms such as our brand accounts on Twitter, Facebook and Instagram. This may be in the form of product promotions, answering your direct messages or competitions that we run through our social platforms from time to time. Additionally, we receive information about you and other visitors’ interactions with our advertising to measure whether our advertising is relevant and successful. We also collect information about you and your activities from a third-party when we jointly offer services or products.


Our websites are designed and intended for use by adults. Additionally, whilst our products do not contain ingredients harmful to children, we do recommend that our products are only used by people aged 16 and above. We do not knowingly collect or process the Personal Data of children. If you are a child, you should review this Privacy Policy with a person having parental responsibility for you. We acknowledge that the age at which the consent of the parent will need to be obtained varies from country to country. If you are a child under the age where parental consent is required in your country, you should review the terms of this Privacy Policy with your parent or guardian to make sure you understand and accept it. If we discover that we have collected personal data from a child without consent from a parent or guardian, we will delete that personal data as soon as practical.


We only collect, process and disclose your Personal Data for specific and limited purposes, these include:

  • To administer any order you have placed with us
  • To administer any competition that you may have entered
  • To send you the brand newsletter
  • To provide you with information about our products and offers that we believe will be on genuine interest to you
  • To direct you to content within our site that we think is relevant to you
  • To provide tailored product recommendations and targeted advertising based on what you have shared with us
  • To allow you to participate in any interactive features, survey or quizzes on our site
  • To share with associate brands where they offer services or products we think may be of interest to you
  • To answer any inquiry you may send to us
  • To authenticate that we are talking to the right person should we need to get in touch with you
  • To help us to understand and react to the changing interests and needs of our consumers so that we can improve our websites and our products

Where required, we will get your consent to process your Personal Data. Where you have given consent, you may withdraw your consent at any time. Please see below.


We do not sell your Personal Data to any third party. We share your Personal Data internally within the company and with selected third parties in the following circumstances:

  • To courier and logistics providers who ship products you may have ordered, or to ship samples or prizes.
  • With payment processors who administer secure payment options.
  • With parties who host and process Personal Data on our behalf in accordance always with applicable laws and regulations
  • To partners with who we collaborate on competitions and events
  • With other businesses within the brand group of companies (who will become a joint-controller of your Personal Data) for operational and legitimate business reasons


We will only send Personal Data collected within the EEA to foreign countries for the following reasons:

  • To follow your instructions
  • To comply with a legal duty
  • To work with any agent or adviser who we use to help run our business and services.

If we do transfer Personal Data outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. We will use one of the following safeguards:

  • Transfer to a non-EEA country whose privacy legislation ensures an adequate level of protection of personal data to the EEA one
  • Put in place a contract with the foreign third-party that means they must protect Personal Data to the same standards as the EEA
  • Transfer personal data to organisations that are part of specific agreements on cross-border data transfers with the European Union (e.g., Privacy Shield, a framework that sets privacy standards for data sent between the United States and the European countries).


We take the security of your Personal Data very seriously. We take every effort to protect your Personal Data from misuse, interference, loss, unauthorized access, modification or disclosure. Access to your Personal Data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third parties.


We will keep your Personal Data for as long as we need it for the purpose it is being processed for. This may include holding your Personal Data to enable us to respond to any quality concerns raised or for complying with any contract we may have entered into.


This is a summary of your rights relating to the Personal Data we hold about you:

You have the right to be informed and to be provided with clear, transparent and easily understandable information about how we use your Personal Data and your rights. Therefore, we’re providing you with the information in this charter.

You have the right to access and rectification. You also have the right to access, correct or update your Personal Data at any time. We understand the importance of this and should you want to exercise your rights, please contact us as set out below:

You have the right to data portability. The Personal Data you have provided us with is portable. This means it can be moved, copied or transmitted electronically under certain circumstances.

You have the right to be forgotten. Under certain circumstances, you have the right to request that we delete your Personal Data. If you wish to delete the Personal Data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

You have the right to restrict processing. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e. receiving emails from us notifying you or being contacted with varying potential opportunities).

You have the right to lodge a complaint with the Information Commissioners Office.

You have the right to withdraw consent. If you have given your consent to anything we do with your Personal Data, you have the right to withdraw your consent at any time by contacting the details below.

You have the right not to be subject to automated decision making, which is any decision which is based solely on automated processing in certain circumstances


If you wish to contact us about your Personal Data, including where you wish to withdraw consent or restrict certain processing activities, please email or you can contact us here.

Dated August 2020. We reserve the right to update this Privacy Policy from time to time.